PROJECT INTRODUCTION

Phu Luong New Urban Area is a large-scale landed urban development in Ha Dong District, master-planned to establish a well-integrated, stable, and sustainable residential environment. Developed on an extensive land bank, the project features a completed internal road network, combining terraced houses, villas, and high-rise residential developments within a comprehensive urban master plan.

Rather than emphasizing extravagance, Phu Luong derives its competitive advantage from genuine value: a location within a well-established urban area, convenient regional connectivity, mature social infrastructure, and a steadily growing residential community. It is an ideal choice for customers seeking landed properties in southwest Hanoi, prioritizing private living space, long-term ownership, and sustainable asset appreciation over time.

PROJECT INFORMATION

LOCATION

Phu Luong New Urban Area is strategically located in southwest Hanoi, within Phu Luong Ward, an established urban expansion area of Ha Dong. The project enjoys excellent accessibility through major transportation corridors, including Ring Road 3.5, Le Trong Tan Extension, National Highway 6 – Nguyen Trai Street, the Cat Linh – Ha Dong Metro Line, and the primary arterial routes connecting directly to Hanoi's city center.

The project also benefits from Ha Dong's well-developed urban amenities, including educational institutions, hospitals, shopping centers, administrative facilities, and neighboring urban developments that are already in stable operation. As a result, Phu Luong not only meets daily residential needs but also offers a solid foundation for commercial activities, rental opportunities, and long-term property appreciation.

MASTER PLAN

Covering approximately 34.1 hectares, Phu Luong New Urban Area is master-planned as an integrated urban community comprising terraced housing, villa plots, high-rise residential developments, public facilities, schools, landscaped green areas, sports facilities, and a comprehensive internal transportation system.

The master plan is organized with a clear functional layout, prioritizing convenient access to every residential precinct. Internal road networks, public spaces, and green landscapes are carefully arranged to balance residential living, commercial activities, and community interaction. This well-structured planning enables Phu Luong to develop into a stable, well-managed urban neighborhood designed to support long-term urban living.

PRODUCT SEGMENTS

Terraced Housing Zone

The Terraced Housing Zone comprises 669 units, arranged in low-rise residential rows with convenient access to the project's internal transportation network. This product line is suitable for young families, multi-generational households, and customers seeking landed properties within a well-developed urban area with completed infrastructure.

Featuring flexible plot sizes, practical frontages, and layouts optimized for functionality, the terraced houses can accommodate various purposes, including residential living, small offices, essential retail services, or long-term asset accumulation. The value of this product lies in its practicality, strong liquidity, and stable demand within the Ha Dong area.

Villa Zone

The Villa Zone consists of 361 villas, designed for residents who prioritize privacy, spacious living environments, and a high-quality lifestyle. Each villa benefits from generous setbacks, private gardens, and open living spaces that provide a more comfortable environment than conventional townhouse developments.

This product line is suitable for customers seeking long-term landed assets that not only satisfy genuine residential needs but also offer strong appreciation potential as the supply of low-rise land within Hanoi's expanding urban core becomes increasingly limited.

High-rise Residential and Public Facilities Zone

In addition to its low-rise residential products, the master plan of Phu Luong New Urban Area also includes high-rise residential developments together with public facilities such as schools, landscaped green spaces, technical infrastructure, and community service buildings.

The integration of these functional components transforms the project into more than a conventional residential development, creating a comprehensive urban environment that supports living, education, community interaction, and essential daily services.

AMENITIES

The amenity system at Phu Luong New Urban Area is developed upon a foundation of practical urban infrastructure, focusing on residents' essential daily needs rather than symbolic or showcase facilities. The project features a comprehensive network of internal roads, landscaped green spaces, public areas, sports facilities, schools, community services, and urban infrastructure planned as an integrated part of the overall development.

One of the project's greatest advantages is its access to the well-established external amenities of Ha Dong. Residents can conveniently reach schools, hospitals, traditional markets, supermarkets, shopping centers, administrative offices, and public transportation networks within a short distance. The combination of internal amenities and the surrounding urban infrastructure enables the project to meet everyday living needs while reinforcing its long-term residential value.

Positioned as a large-scale landed urban development in southwest Hanoi, Phu Luong New Urban Area is an ideal choice for customers seeking stability, spacious living environments, and long-term ownership value. The project emphasizes completed infrastructure, a growing residential community, and sustainable long-term development, creating a practical and enduring urban living environment.