General Information

Job Description

Product Strategy Development

• Conduct market research to identify target customer segments, product positioning, and competitive advantages.
• Develop product concepts and define the brand DNA for each real estate project.
• Build and execute Go-to-Market (GTM) strategies aligned with different project development phases.
• Develop integrated marketing communication (IMC) plans covering rumor, launch, booking, sales launch, sales sustainment, and reactivation campaigns.
• Work closely with the Project Team, Legal Department, Sales Division, Developers, and Distribution Partners to ensure product information remains accurate, consistent, and market-ready.

Sales Enablement & Marketing Toolkit Development

• Lead the development of comprehensive sales enablement materials, including master decks, brochures, leaflets, sales scripts, FAQs, legal Q&A documents, amenity maps, master plans, and key messaging for each project phase.
• Establish a unified communication framework to ensure alignment across Creative, Content, Video, Digital Marketing, and other marketing functions.
• Oversee the development of customer experience tools, including scale models, interactive applications, presentation systems, sales gallery experiences, site tour journeys, and POSM materials.
• Ensure all commercial marketing materials comply with legal regulations and the brand standards of both HPLG and project developers.

Cross-functional Leadership & Project Management

• Serve as the central coordinator between Marketing, Sales, Legal, Project Management, Agencies, Developers, and Distribution Partners throughout the product development lifecycle.
• Facilitate regular project reviews, monitor development progress, resolve cross-functional issues, and ensure project milestones are achieved.
• Provide strategic briefs and clear direction for Brand & Creative, PM & Trade Marketing, and specialist teams to ensure execution aligns with business objectives.
• Present and defend product marketing strategies to Executive Management, Developers, and key stakeholders.

Quality Assurance & Performance Optimization

• Review all marketing and sales materials to ensure strategic consistency, commercial effectiveness, and execution feasibility.
• Maintain alignment between product positioning, brand identity, sales messaging, and on-ground trade marketing execution.
• Evaluate the effectiveness of marketing assets and sales tools after implementation, providing recommendations for continuous improvement.

Benefits

• Competitive compensation package based on qualifications and project performance.
• Project KPI bonuses and launch campaign incentives in accordance with company policies.
• Full statutory benefits, including Social Insurance, Health Insurance, and Unemployment Insurance.
• Annual leave, business travel allowances, professional training, and additional employee benefits under HPLG/HPX policies.
• Opportunity to participate directly in the development, positioning, and commercialization of large-scale real estate projects within a dynamic, multi-project environment.

Job Requirements

• Minimum 6–8 years of experience in Marketing, preferably within the real estate industry.
• At least 3 years of management experience in Product Development, Brand Marketing, or Project Marketing.
• Strong understanding of customer behavior, Go-to-Market strategies, product packaging, sales enablement, and project launch operations.
• Proven ability to collaborate effectively with developers, sales teams, legal departments, agencies, designers, digital marketing teams, and production partners.
• Excellent analytical thinking, strategic planning, critical thinking, and quality control capabilities.
• Strong briefing, strategic communication, and cross-functional leadership skills.
• Candidates with experience working for real estate developers, project development firms, or leading real estate agencies are highly preferred.

Contact Information

• Contact Person:

• Email:

• Phone:

• Office Address:
  Hai Phat Land Group (HPLG)
  5th Floor, CT3 Building, The Pride, An Hung Urban Area, Ha Dong Ward, Hanoi

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